Gone are the days of the same old white business cards with information written straightforwardly. All business owners and professionals want to stand out from the crowd, and a business card is a small yet effective way to make it happen.
So, let’s dive into the business card trends 2024 has in store!
1. Infuse some illustration
Until now, most people believed business cards must not look like a doodling space. In the past, cards only included the bare minimum necessities like name, contact, business details, and logo. Besides that, the card used to be blank and filled with brand colors.
However, brands are embracing artistic expressions and sharing the story of their brands. Some may add graceful lines. Others will resort to chic patterns if a business has a mascot that can also be added.
Businesses in the artistic fields may even go a bit further and add “handmade” illustrations. This means they’ll design the illustrations by themselves to highlight the personality of the card owner.
2. Embrace dark minimalism
Any dark color like black, grey, and others will be trendy this year. People will look away from the traditional light-shaded carts and show off sophisticated and elegant looks with dark colors. This will work like a bold statement and make your card stand out.
Your card will seem mysterious and grab attention and curiosity. Potential clients and partners won’t receive your card and shove it in their card holder. Instead, they’ll look at the details and design because they hardly see such cards.
3. Go digital
People are growing more environmentally conscious and are ditching wasteful paper cards. Digital business cards will be in the rave even more than the previous year.
Moreover, it saves time when exchanging cards and provides unlimited space to share information about your profession. If you’re wondering where to get a suitable one, check out Mobilocard for a wide range of options.
4. Play with geometric shapes
If you’re more aligned with a clean design, this trend of sharp lines and angles is for you. This new trend highlights the card owner’s professionalism in the design.
Geometric designs add versatility as they can create distinctive patterns and designs.
This especially works if most people in your profession aren’t open to new designs or are strict. It will be a staple for tech-savvy brands.
It merges creativity with sophistication and shows you’re serious about your job – but not boring! These are also ideal as they are easier to read and look the least cluttered to neat freaks.
5. Instill gradient with neon
Vibrant neon colors disappearing into a white or black color is another attention-grabber in 2024 business cards. Of course, you can also couple neon gradients with other shades.
These work well in fashion, media, and any other artistic industry. They create flair and add personality to your card.
The neon gradient can be from one side of the card – like the bottom – fade as it goes up. It can also be a small scar of color in the middle of the card fading out.
6. Add colored edges
Another sophisticated design that will gain a lot of attention this year is colored edges.
A pop of pastels will add vibrancy to the most minimalist business cards. Usually, the edge color will match the primary color used in the business card. This makes the overall look more coherent and attractive.
You can also opt for neon edges to add a glowing effect. This works better with simple designs.
Another choice is high-contract gradients of red-blue or orange-teal. These are bold and work best if you have a bold and assertive personality.
This trend showcases your creativity and that you value attention to detail. Thus, it makes you and your business impressionable.
7. Get brownie points with designs for the disabled
The person receiving your card may or may not have good eyesight. So, this year, many will embrace an inclusive design like the following:
Use larger font sizes and the simplest font styles to help people with poor vision. Don’t chase minimalism; modern looks too hard as they often use small fonts.
Most people with color blindness struggle to differentiate between the following color pairs:
- Blue and purple
- Green and blue
- Green and brown
- Green and red
Research more to find such pairings. Color-blind people will genuinely appreciate the effort.
In America, there are about 6 million people with vision loss and 1 million with blindness. So, adding your contact and other basic details in Braille is a great, thoughtful act.
Then, they’ll not only appreciate and remember you, but also you’ll have a higher chance of collaboration.
However, opt for a thick business card and make the content concise, as Braille needs 29 pt font.
8. Texture the card
You can add texture to your card so the recipients can tell them apart by feeling it. Play around with bold embossing and letter raising to create 3D effects. This is great for creative businesses and professions.
9. Get playful with the material
For those who aren’t into a single digital business card but want something more eco-friendly, there are a wide range of choices like the following:
- Recycled paper
- Repurposed cardboard
- Seeded paper [Ideal for florists and landscape artists; these have plant seeds. They can be dumped into compost bins or garden boxes to grow plants.]
- Fabric [The refreshing idea works well for people in the clothing industry.]
- Wood [Works great for woodwork trades and businesses.]
10. Make a postcard
If you have a friendly personality and want to add a hint of human touch to your business card, go for postcard-styled ones. These will blow the creative industries in no time!
These include your name, profession, and short, eye-catching notes of how you can help people.
While these are the most interesting trends, many others are also waiting. So, connect with a reputable business card maker, discuss the varieties, and let your innovation flow!