When it came to sales, it was very personal, and it was typical to achieve outcomes depending on a salesperson’s experience, contacts, and sales force. It’s a method of performing hundreds of teleport and diving, as well as traveling around dozens of clients and simply doing the numbers. It is natural for one salesperson to create a customer list, approach it, seek customers (customer development), and bring it to business talks until the result is obtained, especially before the emergence of the Internet. It was difficult to do all operations at a high level and effectively, and the sales method was individualized, resulting in a growing gap in sales outcomes.
Furthermore, because of their personality, the corporation as a whole did not share this sales information, increasing the number of instances that were left neglected. And, while pursuing consumers (user development) requires time and effort, it does not yield immediate benefits, thus it can be claimed that, while there is only the concept, it is a business that is rarely carried out.
Attracting new consumers
Companies’ ability to disseminate and collect information will skyrocket as the Internet becomes more widely used. It is normal for a business to have a website. To make our products and services known, we will also use social media to improve our search ranking.
A marketing department will be established, and a prospect list will be compiled from exhibitions, homepages, social media sites, and other sources. The sales department will receive the prospect list created here and will be able to focus on pursuing customers and making proposals. However, the issue begins to emerge at this point. Even though the marketing department’s specialty has increased the number of prospect lists, the quality of the lists varies greatly, and sales agents who are given a list that is unlikely to lead to talks will be disappointed.
As previously said, pursuing consumers (customer development) is time-consuming. If you decide to pursue a business negotiation and turn it into a live salesperson, you’ll want to focus just on situations that are likely to be evaluated right away, therefore the important prospect list provided by the marketing department is essential.
The degree will go down. Even though the overall number of prospects has increased, the number of prospects who have been overlooked has increased proportionally. The value of chasing consumers (customer development) is growing around the world, but no definite solution has been devised, and even if a company recognizes the value of pursuing consumers, the situation remains tough to resolve. It’ll happen. As I stated at the outset, the Corona wreck has had a significant impact on people’s lives and work methods.
“old” sales are insufficient. In this case, what should the franchise marketing strategist do? Of course, the situation changes widely depending on the industry, but first and foremost, secure the funds that can be secured anyway while restricting cash out. Find the country’s, prefecture’s, and municipality’s policies and use the applicable ones. It may be required to sift out underperforming stores, but current stores should be brushed aside. At the same time, be ready to move forward with development despite the current situation.