Local SEO differs in many ways from the organic optimizations we make to our websites. When you are working for a business that relies on being relevant to consumers within its physical proximity, you need to learn how to get the most from your presence in local search results and the MapPack. In this column, you’ll find seven ways to improve local SEO, build local visibility, and win over new customers. Top Ways to Improve Your Local SEO Keep an Eye on Your Competitors’ Google My Business Q&As. Tweak a Google Product Listing to Get It More Exposure. Use Google’s Business Messages While You Can. Update Your GMB with All…
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Biden SBA head on Covid loans, financial help businesses can still get
Vice President Kamala Harris swears in Isabel Guzman as administrator of the Small Business Administration as husband Javier Guzman stands at her side at the White House in Washington, March 22, 2021. Kevin Lemarque | Reuters Isabella Casillas Guzman, the new Administrator of the U.S. Small Business Administration, began her term under President Joe Biden in March, with the responsibility of managing the government’s efforts to support the more than 30 million U.S. small businesses. She took over an agency that, because of Covid, experienced a scaling experiment that would make even the most hyper-growth start-ups take note. “We’ve scaled from a $40 billion portfolio to over a trillion dollars…
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5 Ways to Give Your New Business a Boost
Opinions expressed by Entrepreneur contributors are their own. When you’re a new business owner, you have a rush of energy and are excited to take on the world. You’ve got all of these great ideas and a vision of how things are going to work. You create your products, offer your services, do all the things and then something happens. You’re not as enthusiastic anymore. You start to see other people succeed that you deem less qualified, and you see people that started their business after you start succeeding before you. The frown lines start to form on your face, and it definitely feels like the world is unfair. It’s hard to keep going in your…
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The Week in Business: Delta Introduces a New Kind of Fee
What’s Up? (Aug. 22-28) Delta’s Latest Surcharge On Monday, the Food and Drug Administration granted full approval to Pfizer-BioNTech’s coronavirus vaccine for people 16 and older, kicking off a new wave of company vaccine mandates. Delta Air Lines announced a new approach to encouraging, rather than requiring, employees to take the vaccine: Starting Nov. 1, unvaccinated workers will have to pay an additional $200 per month to remain on the company’s health care plan. It’s unclear how effective the policy will be. Studies of employer wellness programs that promote healthy behavior, such as quitting smoking, by offering rewards or imposing penalties have shown little effect on employee health. But employees…
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Simone Biles, on her competitive future and new business ventures
After what she describes as a “unique” Olympic experience and a grueling extra year of training due to the pandemic, Simone Biles remains uncertain about what’s next for her competitive gymnastics career and a potential bid for the 2024 Paris Games. But she’s more than OK with that. Instead, she’s been enjoying her long-awaited free time with her family and friends, preparing for the upcoming “Gold Over America” tour and working on a slew of ventures with her sponsors, including her own collection of NFTs (non-fungible tokens) with Autograph that launch on Monday. “[I’ve been] relaxing, resetting, working on these new projects,” Biles said. “Been in the gym a little…
