Travel trends come and go each year. While the world is reeling from the COVID-19 pandemic and closed international borders, they have halted travel for many since January 2020. That will change as more countries around the world are opening up their borders, adjusting their COVID-19 travel restrictions and measures, and more flights are being added to accommodate the re-awakening of the travel and tourism industry. Knowing what customers want during these times are paramount to successful business in these uncertain times.
Measuring and understanding customers and their needs will allow your business to pivot and adapt to the change in customer behavior. People want to go on vacation, reunite with friends and family, and to enjoy relaxation periods after a tumultuous period. Knowing how people want to travel, what they need at destinations, what sort of activities they’d like to take part in, and more, is important to build your business to help realize those changes. Being consumer-wise in 2021 means success.
They can achieve this with customer feedbacks, reviews, and surveys to better understand their demands and needs as customers. Reading these opinions and insights on platforms such as Reviews Bird will help to see what actual real-world customers are requesting. These will help you market and advertise to customers.
Customers are seeking destinations that maintain social distancing, strict COVID-19 safety measures, and transportation means that avoid large groups and crowded spaces. Travel agents are being asked to create more travel itineraries that avoid public transport and tourist attractions, but still want to partake in sightseeing and other tourism ventures. This means creating carefully considered itineraries and schedules for customers.
Group travel will now be relegated to the back seat for the foreseeable future. It would mean people would interact with people outside of their ‘safety bubbles’ and that is something that travelers want to avoid. The only group travel requested by customers is for family groups, not with strangers. That makes socially distant travel safer and more workable.
People want to remain connected on their travels. Off-the-grid travel is now limited and heavily restricted. Customers require their holidays to be safely structured and organized – especially with ever-changing border controls and flight suspensions occurring daily. This means a more connected experience between travelers and their tour guides and operators and travel agents to ensure they are safe and have detailed information on current travel situations.
Travellers are also booking vacations for cities, states, and countries that have handled the COVID-19 pandemic well, in terms of precautions, measures, and support for travelers. It is a matter of trust that needs to be conveyed from travel agents and destinations to their customers.
The most critical aspect of travel and advertising thereof are “stay home” campaigns. These encourage people to travel within their own states or to neighboring states with discounts as incentives being offered to would-be travelers. This mitigates the expense and risk of traveling internationally. These “stay home” marketing campaigns focus on families and reunion holidays, where they provide safe spaces for families to reunite with other family members from other states.