After buying a cleansing and restoration enterprise in Texas, Jeff Bitton discovered flaws in his common advertising and marketing methods. His firm spent cash promoting on Google, Yelp, Dwelling Advisor, Thumbtack, and Angie’s Record to get their identify and popularity on the market, however the extra they spent the extra pissed off they turned.
“We had been spending a mean of $84 to get a $200 buyer,” explains Bitton. “It was extremely irritating that we did not have a greater technique of getting on the market and competing with a few of these massive firms that had much more cash than us.”
Whereas on this rut, Bitton appeared again at his skilled profession and requested himself, ‘What’s the greatest promoting I’ve ever accomplished?’ He rapidly realized it was when he did door to door gross sales. Bitton offered pest management door to door for 5 years in southern California after which moved to Rexburg, Idaho and began a carpet cleansing service, promoting his companies door to door as properly.
“On-line we had 250 5 star evaluations, we had an excellent web site, and we had been ranked up within the prime 5 – 6 on Google,” says Bitton. “Whereas, after I was on the doorsteps, all I had was a clipboard and a t-shirt, but these folks employed me far more typically than folks on-line. That is after I realized that folks love to rent actual people who they know, like, and belief, and on-line they do not get to know, like, or belief me.”
Bitton wished to resolve this drawback. In 2018, on a visit from Orem to St.George, he fashioned the thought of Pitch59, drawing it out on a bit of paper. As soon as in St.George, he confirmed his plans to his brother, who promised to assist fund the venture.
With the assistance of his brother and household and mates, Bitton began Pitch59, a video based mostly networking platform and listing. The platform permits customers to come back to life and pitch themselves, their companies, or their trigger for as much as 59 seconds.
“On-line, I appear to be all people else, I’ve obtained a 5 star popularity, however all people else does too,” says Bitton. “In individual we will break down these partitions and limitations and clients really feel much more comfy hiring us.”
On Pitch59, customers create a pitch video to expound on their skills and pitch their companies. Total, Pitch59 presents 4 varieties of PitchCards: Firm, Particular person, Job, and Nonprofit. Consider them as dwell enterprise playing cards for each firms and people.
Customers can report a pitch video proper on the platform, which presents speaking prompts, a teleprompter with auto scroll, and ideas and methods for an expert look video. Customers have the choice to satisfy with a Pitch59 workforce member over Zoom and do a dwell interview which is minimize and pieced collectively right into a pitch. If neither choice sounds interesting, the platform additionally presents the choice to schedule an expert videographer. Irrespective of the selection, the platform encourages customers to create prime quality movies and to keep away from selfie-looking movies.
Watch Jeff Bitton’s PitchCard right here.
Particular person pitch playing cards attraction to actual property brokers, college college students, and companies that provide companies resembling at dwelling cleaners, HVAC professionals, plumbers, and landscapers. College students and different professionals searching for jobs can use Resume PitchCards to pitch themselves too. “It is a very efficient option to permit folks to come back to life and be human to potential employers,” says Bitton.
Firm and Nonprofit pitch playing cards are very related. These playing cards permit organizations to pitch their product or companies. Organizations may share their web site, testimonials, objectives, manufacturers, and mission.
Job pitch playing cards are created by firms providing job positions. Firms can pitch the job alternative, advantages, necessities, and particulars.
Pitch59 may even provide Product playing cards sooner or later to pitch merchandise to clients.
All pitch playing cards are simple to share and “are tremendous networkable,” says Bitton. On the platform customers can accumulate and save pitch playing cards in numerous pockets by merely swiping down on a card. It doesn’t require a login or app obtain to make use of the PitchCards both.
“We have tried to mannequin all the pieces after what you’ll do with a enterprise card,” explains Bitton. “With enterprise playing cards, you set them in pockets, so that you do the identical factor on Pitch59. They’re like a rolodex–a option to hold your whole pitch playing cards organized.”
Customers identify pockets for group. Frequent use circumstances are actual property, dwelling enchancment, and monetary service pockets.
PitchCards are additionally simple to share with others. Receivers don’t have to have a Pitch59 account to obtain a pitch. To share a PithCard, merely swipe up or faucet share on the cardboard to ship it out by way of e-mail, textual content, or any social media platform. All pitch playing cards even have a QR code, permitting folks to scan your code and instantly put it aside as a contact of their telephones or share it with another person.
Pitch59 additionally has a chat operate, and customers can chat with folks straight from their pitch card on the app.
The corporate now has partnerships with BYU, UVU, BYU Idaho, BYU Hawaii, quickly to be BYU Pathways, USC’s Accounting program, and George Fox College. These universities encourage their college students to create resume pitch playing cards.
“Faculties have already got college students put together a resume, create a LinkedIn profile, and apply their elevator pitches,” says Bitton. “Pitch59 is the device that brings all of it collectively in a easy networking card they will share with all people and let all people share for them too.”
Pricing for Pitch59 is split into two classes, enterprise and job looking for. Job looking for, resume playing cards are free. Enterprise associated playing cards price $15 per thirty days per card. These are playing cards that pitch a enterprise, job, or provide particular companies.
The platform at the moment has greater than 500 firms or people with enterprise pitch playing cards, greater than 200 job pitch playing cards, and greater than 900 job looking for pitch playing cards.
Pitch59 principally works distant, however has places of work within the RevRoad constructing in Provo, as they lately partnered with RevRoad as a portfolio firm in April. The corporate has 9 workers working in Utah, Arizona, California, Alaska, and Texas.
The workforce is elevating $250K in an angel spherical and acquired virtually $1M from family and friends earlier than launching in April 2022. Bitton says he hopes the corporate will likely be prepared to lift a seed spherical finally, and plans to deal with rising income, hopefully doubling income in August 2022.