Donna Probes Writing a marketing strategy is considered one of many essential steps an proprietor must take earlier than launching a brand new enterprise. For many of my SCORE purchasers, this step is by far essentially the most intimidating. However as soon as the duty is finished, everybody agrees that their plan performed a serious function of their means to launch and maintain a worthwhile enterprise. A marketing strategy isn’t concerning the doc itself, however reasonably the invention course of you employ to create it. Enterprise plans may be tackled in a number of alternative ways, however all ought to go after the identical consequence — to obviously show the…