Local SEO differs in many ways from the organic optimizations we make to our websites. When you are working for a business that relies on being relevant to consumers within its physical proximity, you need to learn how to get the most from your presence in local search results and the MapPack. In this column, you’ll find seven ways to improve local SEO, build local visibility, and win over new customers. Top Ways to Improve Your Local SEO Keep an Eye on Your Competitors’ Google My Business Q&As. Tweak a Google Product Listing to Get It More Exposure. Use Google’s Business Messages While You Can. Update Your GMB with All…
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5 Ways to Give Your New Business a Boost
Opinions expressed by Entrepreneur contributors are their own. When you’re a new business owner, you have a rush of energy and are excited to take on the world. You’ve got all of these great ideas and a vision of how things are going to work. You create your products, offer your services, do all the things and then something happens. You’re not as enthusiastic anymore. You start to see other people succeed that you deem less qualified, and you see people that started their business after you start succeeding before you. The frown lines start to form on your face, and it definitely feels like the world is unfair. It’s hard to keep going in your…
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4 Ways an As-a-Service Approach Accelerates Business Speed
Digital technology drives nearly all aspects of business and our daily lives. Over the last 18 months we’ve also witnessed the important role technology plays in enabling businesses to adapt to rapidly changing market conditions, innovate and grow. However, as we see advancements like restaurants implementing QR codes for menus and payment, and hospitals offering more telehealth options, companies must also address the challenge of increasing infrastructure complexity. Moving forward, how organizations manage their IT infrastructure will be as important as the modern systems that power it. Businesses are increasingly taking an “everything-as-a-service” approach to IT. The benefits of an as-a-Service model are clear: increased IT team agility, simplified digital…
