The pandemic pushed this Buffalo lady to begin a enterprise
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The pandemic pushed this Buffalo lady to begin a enterprise

“My Financial system” tells the story of the brand new financial regular by means of the eyes of individuals attempting to make it, as a result of we all know the one numbers that actually matter are those in your financial system.

A clay coaster with swirls of white, black, gray and brown.
Barton makes coasters of polymer clay. (Courtesy Barton)

Jennifer Barton, 39, is a artistic arts facilitator in Buffalo, New York, the place she works with nonprofits and developmentally disabled adults in artwork.

In November 2020, Barton’s hours had been diminished to half time due to the pandemic. It was the primary time since highschool that she’d labored lower than full time, and she or he thought of choosing up hours at a neighborhood restaurant she’d labored at prior to now. As a substitute, she pursued her aim of beginning her personal enterprise.

“I actually simply went to Michaels and Joann and was like, ‘All proper, let’s see what I can do,’” she mentioned. “I poured a glass of prosecco and began making some coasters.”

Rows of white earrings shaped like an open rose, splashed with red and white.
Barton made earrings within the Buffalo Payments’ purple, white and blue colours. (Courtesy Barton)

She began promoting the coasters, together with earrings, ornaments and extra that she made, at a neighborhood retailer, on Etsy and at markets.

“That gave me the cash to begin shopping for extra gear,” Barton mentioned. “Each little bit of cash I made would return into the enterprise.”

Barton refers back to the summer season of 2021 as her “summer season of hustle,” as a result of she was promoting at native markets and again working full time at her day job. Later that 12 months, she additionally signed a lease at a storefront. On the enterprise, Nickel Metropolis Wax and Wane, Barton provides artwork courses.

“I’m nonetheless doing my day job, nonetheless doing markets,” Barton mentioned. “I’m in all probability even busier than I used to be three years in the past. However I’m making my very own means and doing issues that I’m so enthusiastic about.”

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